Regional Sales Manager

Patrick works as a Regional Sales Manager at a midsized pharma company in Sweden.

He has been struggling with budget cuts and “cost-efficiency” but hasn’t seen the results he was expecting when management presented the new ways of working. He has less sales reps than he used to, but still has the same ground to cover – and the same financial goals to reach – which feels impossible when the HCPs seem less and less likely to talk to his reps.

Enter PureAdvance. PureAdvance is a new elegant software tool, which can work as a replacement to large, fancy, CRM systems. It has all the aPureBase master data incorporated which you get live access to by a simple online log-in. It has all the benefits of a CRM system, but doesn’t need the extensive data integration or long configurations. Other than paying for the system, Patrick only pays for the data that the reps are actually using. It is a plug and play tool – so Patrick can spend his time concentrating on more critical tasks.

When using PureAdvance, Patrick immediately gets a detailed visual overview of the work his sales reps are doing and how well the HCPs are covered. He can compare impact across countries and allocate the appropriate resources according to the segmentations created. This can help him keep track of his KPIs and help him coach his employees more efficiently based on facts, getting him a bit closer to reaching his and his team’s goals. Thanks to the reports, him and his reps are on the same page and can communicate better, and he can better optimize the way they spend their time.

With PureAdvance, Patrick spends less time in unnecessary meetings, he doesn’t have to spend time and resources in training his reps on how to use the system – and gets way less admin work.

Together with aPureBase, Patrick can get access to enriched data so that he can create more niched segments; ensuring that the HCPs the reps talk to are more likely to buy into their product.

PureAdvance can be implemented within 21 days – it’s easy to use, you have access to all our data and can also cherry pick anything outside of your existing segment. Extracting reports, activity planning and prospecting has never been easier.