Working in a digital world most likely means you have many different systems that don’t synchronize well with each other. 

Key Features

  • Create your own custom fields
  • Global Search – get instant access to a full database
  • GDPR Notifications
  • Dynamic and Static lists 

Get the full 360 degree view with PureAdvance

PureAdvance can be used for importing/exporting data, synchronizing and streamlining data from your other channels as well as creating both dynamic and static lists for marketing purposes.

As a customizable stand-alone marketing platform, PureAdvance is fully optimized to work smoothly together with your existing systems, streamlining your Omnichannel Marketing Data. 

It has never been easier to keep track and gather all your marketing activities in one place.

Marketing Functionalities:

Static &
Dynamic lists

A static list does not change unless you actively change it. A dynamic list is alive and changes with the flow of the data, based on criteria you set yourself. 

Both can be used to optimize your targeting work and ensuring you get the most out of your HCP data. 


Our import/export functionality goes hand-in-hand with Custom Fields. With this you can transfer data from PureAdvance into your system and vice versa.

Using PureAdvance to collect information from other systems will help you get the full 360 degree view of your data – so you don’t lose valuable details. 

The Import/Export functionality comes with some standard templates. We are continuously developing new ways of using this function.


On top of our master data, you can add your own Custom Fields – essentially adding any data you would like. This could be existing data that needs to be transferred, or we can work together for joint enrichment to add another dimension to your database. 

Working together, there is no limit to the value we can add in PureAdvance.

Global search and Cherry Pick

GDPR requires data minimization: meaning that you should only store data that you are actively using. 

This can make it hard to expand your segment, as you do not know what HCPs outside your minimized selection are relevant. 

PureAdvance solves this with our Global Search and Cherry Pick functionality. When searching the database, you can simply click Global Search and get instant access to the full database of HCPs and HCOs. If you find someone relevant, you choose to Cherry Pick them and add to your active segment. Hereby only getting and paying for whom you need.

Typically, the Cherry Pick function is set so that you can choose up to 100 records outside of your active segment – ​​​​but you can always add more if you end up loving it so much that 100 is not enough.

ABC Categorizing

Targeting is key for being successful in using HCP data. PureAdvance lets you categorize your database the way you like it – ensuring that each person working with the system knows exactly who is relevant.

We also allow cross-targeting: You can create products that are connected to individual targeting codes, so that an HCP can be an A target on one product, but a C target on another. 

Mailing lists

PureAdvance is a great tool for extracting mailing lists (similar to static lists). The mailing lists are generated into a specific mailing Excel template, ensuring that your addresses are correct. 

Once you have sent your mailing, you can easily register activities on the HCPs – so that you have the full overview the next time you’re sending something out. The list you used can be saved for future use and you can always add or remove HCPs. 

PS We can also help with deploying your mailings – lightening your workload. 

GDPR Notification

GDPR specifies that you need to notify any data subjects that you store information on. 

We can help with this process – both with your chosen segment, but also by automatically notifying subjects when you have Cherry Picked them into your database.

You can easily keep track of the GDPR notified HCPs in PureAdvance – so you know how far along your compliance process you are.

Consent management

Within PureAdvance you can keep track of any given consents (eg E-mail permissions) – but you can also note if an HCP does not want to be contacted.

Book a free demo

Let us show you how our SaaS system PureAdvance can work for you and your specific organisation by booking a free demo. 

Please enable JavaScript in your browser to complete this form.

Get in touch for a PureAdvance trial

Try PureAdvance for 60 days and get live access to a full database of HCPs

Send Us a Message

If you want to get in touch with aPureBase, or have any questions, feel free to write to us on this page. Thank you for your interest.

Please enable JavaScript in your browser to complete this form.

Call Us

+45 31 33 33 91

Email Us

Visit Address

Bredgade 6
1260 Copenhagen, Denmark

Postal Address

Bredgade 3
1260 Copenhagen, Denmark