an aPureBase Data System

PureAdvance - a new data delivery tool

Get live access to a database full of HCPs

21 day implementation

What is


A data system built around HCP data

We’ve combined the accuracy of our HCP/HCO Master Data with a new delivery tool called PureAdvance.

PureAdvance is a sophisticated software tool that gives you live access to our entire database and has the functionality you typically need when working with data sets; search, segmentation, list generation (both dynamic and static), activity planning and registration, dashboards, compliance management and a lot more.

And the best part? Other than the system, you only pay for the data you actually use - and it can be implemented in 21 days!

It’s customizable, flexible and easy to use – and can be used either as a replacement for a light CRM – or as a separate marketing operational tool to connect to your current suite of omnichannel solutions with separated data sets. Synchronize your way to more insights.

What you can use PureAdvance for

A data system full of pre-existing HCP data


With PureAdvance, you’ll have a powerful sales tool at your hands.

The system is easily used and has CRM features like activity registration, ABC categorizing, ability to extract reports, planning future tasks.

Together, we create an active segment in your database - but you can still view the rest of our data universe, and cherry pick anyone outside of your segment.

PureAdvance doesn’t require any extensive IT installations. After we’ve worked together to customize the system to your liking, you’ll simply get a log-in that you can use. All you need to be up and running is a device and an internet connection.

All in all, PureAdvance is a strong asset for your sales team and will help increase sales results, create usable reports for a great overview and be a well-integrated tool for your team – in a cost effective way.


Working in a digital world most likely means you have many different systems that don’t synchronize well with each other.

This is where PureAdvance comes in: Your new marketing platform!

The system can be used for importing/exporting data, synchronizing and streamlining data from your other channels as well as create both dynamic and static lists for marketing purposes.

As a customizable stand-alone marketing platform, PureAdvance is fully optimized to work smoothly together with your existing systems, streamlining your Multichannel Marketing Data.

It’s never been easier keeping track and gathering all your marketing activities in one place.

More Data & Joint Enrichment

Adding granularity to your database

We have a solid foundation of HCP data - but sometimes you need More Data to narrow your target group further. This can be done with More Data & Joint Enrichment, done for example by call campaigns or market research.

More Data is the cherry on top of your normal database. This is data that is hard to come by - but not impossible. We can help gather this data, and showcase it together with the rest of your data universe inside of PureAdvance.

Prices from €100 per user/month excluding set-up cost and annual software licence.

Easy 21 day implementation

Who PureAdvance can help

We’ve gathered some stories from different perspectives on how PureAdvance can make life easier

Regional Sales Manager

How to get the full overview as a Sales Manager

Patrick works as a Regional Sales Manager at a midsized pharma company in Sweden.

He has been struggling with budget cuts and “cost-efficiency” but hasn’t seen the results he was expecting when management presented the new ways of working.

Marketing Manager

Why streamlining your multichannel data will get you better results.

Anna works as a Marketing Manager at a big pharma company in Sweden, with responsibility for the Nordic and Baltic region.

She works both with events, direct mails and online marketing but can’t seem to measure the results properly. Her data is spread out through at least three different systems:

Sales Excellence Manager

Stay tuned! Story coming soon.

Sales Rep

How you can gain access to HCPs outside your segment.

Frederik is a sales rep at a medium sized pharma company in Denmark. He travels the country and visits HCPs, and has all of his work on his laptop.

He has his assigned contacts in the existing CRM but always ends up extracting Excel lists to work in.

GDPR Compliance & Cherry Pick

Automatic GDPR notifications and Data Minimization

GPDR impacts everyone who works with data – and has disrupted the old ways of working with HCP data.

Who is a data controller? Who is the processor? Who do you need to notify of what? As a data company, aPureBase has always taken data legislation to heart and it lives and breathes in everything we do.

One of the principles of GDPR is data minimization – meaning that you should only store the amount of data you actually use.

But how do you expand your sales if you can’t see all the relevant persons?

That’s where PureAdvance and our Cherry Pick functionality comes in. We’ve developed PureAdvance as a way to window-shop for your data.

You’ll start out with a small, relevant segment that is activated in your local PureAdvance database – but you can still preview the rest of our database by using our Global Search. If you find someone you would like to add to your own database, you simply Cherry Pick the person.

Typically, the Cherry Pick function is set so that you can choose up to 100 records outside of your active segment – but you can always add more if you end up loving it so much that 100 isn’t enough.

Cherry Pick is a great way to minimize the amount of data you store - but still being able to access all of it when you need it.

And not only can we help with GDPR data minimization. We can also assist you with automatic GDPR notifications when you Cherry Pick someone. GDPR notifications are clearly shown in the PureAdvance system, so that you always have an overview of your compliance process.


60 days trial

PureAdvance is a cost-efficient way of getting access to more, enriched data. The pricing is based on how much data in how many countries you need, adjusted to how many users you want to have access to the system.

Prices from €100 per user/month excluding set-up cost and annual data and software license



  • Live access to our Master Data
  • Local search function
  • Global search & cherry pick
  • Data change requests
  • Import/export and synchronization
  • GDPR management
  • Consent management
  • Activity planning and registration
  • Reports & dashboards
  • System integration