an aPureBase Data System

PureAdvance is a powerful sales tool

PureAdvance is a SaaS system that contains a full database of HCPs and HCOs. The system is easily used and has CRM features like activity registration, ABC categorizing, ability to extract reports, plan future tasks. See a selection of the features for CRM below - or book a demo, and we'll show you!

HCP and HCO Masterdata:

aPureBase has been in the HCP data business for over a decade. We deliver data through a network of data partners and have our own Data Team caring for the data in the Nordics and Benelux regions.

We care for data – and ensure that our data is correct, up to date and validated. We maintain and build our databases daily.

PureAdvance is the icing on top of the cake. We can now showcase our data in the way that it was meant to!

Activity planning and registration:

When using PureAdvance as a CRM system, you’ll be able to plan your week easily. With a standard set of activity types, you’ll be able to reflect your workflow – and attach relevant HCPs and clinics to your calendar.

Drag and drop new activities from your targeted HCPs in a quick and intuitive way of using the calendar.

An activity can be attached to one or several HCPs, even if the HCPs work in different places. Perfect for conferences, group meetings or the like.

The activity types (for instance visit, call, digital meeting) can be used to extract detailed reports.

ABC Categorizing:

Targeting is key for being successful in using HCP data. PureAdvance lets you categorize your database the way you like it – ensuring that each person working with the system knows exactly who is relevant.

We also allow cross-targeting: You can create products that are connected to individual targeting codes, so that an HCP can be an A target on one product, but a C target on another.

Static & Dynamic lists:

A static list doesn't change unless you actively change it. A dynamic list is alive and changes with the flow of the data, based on criteria you set yourself.

Both can be used to optimize your targeting work and ensuring you get the most out of your HCP data.

Mailing lists:

PureAdvance is a great tool for extracting mailing lists (similar to static lists). The mailing lists are generated into a specific mailing Excel template, ensuring that your addresses are correct.

Once you’ve sent your mailing, you can easily register activities on the HCPs – so that you have the full overview the next time you’re sending something out. The list you used can be saved for future use and you can always add or remove HCPs.

Ps. We can also help with deploying your mailings - lessening your workload.


All that data and all those activities can be analysed by extracting a report. This could be based on activity types or your own KPIs.

The system comes with some default reports to choose between, and we’ll add more features regularly.